Context
About oKX
OKX is a leading global cryptocurrency platform, providing a diverse range of services including trading, decentralized finance (DeFi) tools, and blockchain analytics.
My role
As a Content Designer and UX Writer at OKX, I worked with product designers, developers, and product managers to launch new features. My role focused on:
1. Crafting clear product copy to enhance user experience across features
2. Translating complex blockchain concepts into user-friendly language
3. Collaborating across teams to develop user flows and wireframes that align with user needs and business goals
My Work
Products
My focus was on two key products: OKX Explorer, a multi-chain blockchain explorer, and Chaintelligence, an advanced blockchain analysis platform. These platforms were designed to help users interact with blockchain data for key insights.
OKX Explorer
OKLink Chaintelligence
Feature launches
Collaborated with product designers to refine user flows, wireframes, and page designs. Once finalized, I crafted and implemented the final copy across all designs. Continuously tested, iterated, and conducted QA checks to ensure clarity, consistency, and a seamless user experience.
Examples of features I worked on
My content work included localization efforts across 10 languages, ensuring features were accessible globally. This involved optimizing text layouts and resolving language-specific visual bugs, maintaining a consistent experience across all markets.
UI Components
Beyond large feature designs, I also focus on crafting concise, actionable copy for critical UI components like pop-up modals, toasts, and tooltips. These elements convey important or time-sensitive information, making it essential to ensure clarity and effective communication in our product copy.
Examples of design components
Content Audit & Revamps
Led content optimization efforts across both products to enhance consistency and clarity. Conducted audits of key user flows and pages to identify gaps, then collaborated with the team to refine content, streamline navigation, and improve overall user experience.
Content optimization examples
A key initiative involved revamping blockchain descriptions on OKX Explorer, ensuring the copy was standardized and users could easily access key information.
Content structure for blockchain descriptions
Conclusion
#1: "One to N" product development
Collaborated with the product team to develop features, focusing on content design, user testing, and design audits across multiple iterations.
#2: Content-driven design
Tailored content for various product flows, design components, and user groups to align with key objectives and user needs.
#3: Functional design through content
Experienced how content enhances functionality and user experience when aligned closely with interface design and user research
Collaborated with the product team to develop features, focusing on content design, user testing, and design audits across multiple iterations.
#2: Content-driven design
Tailored content for various product flows, design components, and user groups to align with key objectives and user needs.
#3: Functional design through content
Experienced how content enhances functionality and user experience when aligned closely with interface design and user research
